CINCINNATI – FC Cincinnati has added three new corporate partners ahead of the team’s inaugural 2019 season in Major League Soccer. The new partnerships were announced by FCC President and General Manager Jeff Berding during his “State of the Club” media roundtable at the club’s annual Media Day.
Included in his remarks was the announcement that the club has signed new sponsorship agreements with Advocare, Heineken and Mike’s Carwash.
Terms of the agreements were not released.
AdvoCare
AdvoCare has secured several categories through its partnership with FC Cincinnati, including “Official Sports Performance Partner,” Official Sports Nutrition Partner,” and “Official Sports Drink.”
AdvoCare products will be available to all FC Cincinnati players, future FCC Academy players, as well as the technical and team staff at the Mercy Health Training Center in Milford, Ohio, as well as on the sidelines at games.
Heineken
Another MLS league-level sponsor that has expanded its relationship at the club level with FC Cincinnati, Heineken is now the official “Import Beer of FC Cincinnati.” The company is also the presenting sponsor of MLS’ Rivalry Week which will feature the Orange and Blue hosting Columbus Crew SC at Nippert Stadium on Sunday, Aug. 25.
The multiple-year agreement will also create the “Heineken Supporters Bar” by The Bailey at Nippert Stadium and the future West End Stadium, in addition to branded point-of-purchase locations throughout the stadiums. The partnership will also allow for product sampling at select FCC games for guests with a valid ID showing someone to be aged 21 or older.
Heineken will also present a special Star of the Match for each home game, and will host a series of away-game viewing parties in the Greater Cincinnati area.
Mike’s Carwash
Mike’s Carwash returns in 2019 and 2020 as the “Official Car Wash Partner” of FC Cincinnati. The popular Mike’s Clean Sheet promotion returns as a central activation of the relationship where fans will receive $5 off an Ultimate car wash the day after each home defensive shutout. Additionally, the back of each FC Cincinnati ticket will include a coupon for $4 off an Ultimate car wash at Mike’s Carwash.
Additionally, on April 7 against Sporting Kansas City, Mike’s will give away FC Cincinnati co-branded license plate holders to fans attending the game.
FC Cincinnati’s debut MLS game will be played this Saturday, March 2, when the team travels to face Seattle Sounders FC at CenturyLink Field in a game televised nationally on FS1 and on the radio locally on WDJO (99.5 FM, 107.9 FM and 1480 AM). The Orange and Blue will make their home debut as an MLS team at Nippert Stadium on Sunday, March 17, when the team hosts MLS Cup finalist Portland Timbers at 5 p.m. Season tickets, mini plans and individual-game tickets are on sale at fccincinnati.com/tickets or by calling 513-977-5425 (KICK).
For up-to-the-minute information about FC Cincinnati, visit the team’s official website at fccincinnati.com, or follow the team on Twitter, Instagram and Facebook at @FCCincinnati.
