- adidas, UNHEARDOF, and FC Cincinnati have united for a limited-edition "All For Cincy" Forum Low sneaker available soon.
- The “Orange Kit” design pays homage to FC Cincinnati's history, the team's Supporters' Shield victory, and the vibrant Cincinnati community.
Cincinnati, Ohio – October 14, 2025 – adidas, Cincinnati-based streetwear brand UNHEARDOF and Major League Soccer’s FC Cincinnati today unveiled a limited-edition “All For Cincy” Forum Low collection paying tribute to the club’s 10th anniversary.
The UNHEARDOF x FC Cincinnati adidas Forum Low "All For Cincy" is a modified take on the adidas Originals lifestyle basketball shoe, blending elements of soccer and skateboarding culture to reflect the diverse influences of Cincinnati's vibrant community.
“Being cut from my sixth-grade soccer team to now creating a shoe for our MLS soccer team, FC Cincinnati, shows that you can never give up on yourself, and that each failure is an opportunity to learn and get better,” said Philip Lipschutz, founder of UNHEARDOF. “FC Cincinnati is more than a club to me. It’s a brand, a community, and a team leading the culture the right way! ALL FOR CINCY.”
The “Orange Kit” colorway ($150) pays tribute to the uniforms FC Cincinnati wore when they captured the Supporters' Shield in 2023. The uppers are FCC Orange nubuck with an FCC Blue collar lining, and chalk white toeboxes and tongues. The iconic 3 Stripes are metallic silver leather, representing the Supporters' Shield trophy. The “Orange Kit” upper features a wraparound graphic of the team's motto “All For Cincy" debossed in gothic 3M reflective silver. All this sits atop a chalk white rubber cupsole with a translucent gum rubber outsole.
“We are thrilled to have brought this partnership to life,” said Jeff Berding, President & Co-CEO, FC Cincinnati. “This shoe is inspired by and created for our fans, as we celebrate 10 years of FC Cincinnati together. We’re proud to have collaborated with a great partner in adidas, as well as an iconic local brand in UNHEARDOF, and we’re excited to see these shoes at TQL Stadium, around Cincinnati and beyond.”
Key features of the UNHEARDOF x FC Cincinnati adidas Forum Low "All For Cincy" include:
- Premium Materials: Premium nubuck uppers provide a luxurious feel and durability.
- Unique Design Elements: 3M reflective debossed brand DNA graphics, FCC and adidas co-branded embroidery on the tongues, and custom UNHEARDOF branded graphic insoles.
- Modified Silhouette: The ankle strap and lockdown collar have been removed, and the original tongue has been swapped with the taller, soccer-influenced adidas Gazelle Indoor tongue.
The UNHEARDOF x FC Cincinnati adidas Forum Low "All For Cincy" will be available soon. Stay tuned for more information on where to purchase.
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 62,000 people across the globe and generated sales of € 23.7 billion in 2024.
For more information, please visit www.adidas-Group.com.
About UNHEARDOF
In 2008, a new experience landed in Downtown Cincinnati. A lifestyle boutique that was influenced by skateboarding, pop art, and history. From their very first step into the store, locals knew this was something special, something they’ve never seen before - they said it was UNHEARDOF. With original graphics that embodied graffiti artwork mixed with Cincinnati history, it didn’t take long for word to spread. Word that a new brand was born, one that Cincinnati could call its own.
Now a staple in the Cincinnati shopping scene, UNHEARDOF is a must-visit destination for tourists from all over! Our store is carefully crafted with Cincinnati history in every stroke.
Located at 15 West 4th Street, UNHEARDOF resides in what was once the historic Mcalpin Shopping Center. UNHEARDOF strives to bring back the old school retail experience that online shopping does not offer! We are 17 years strong in business and still stick to our core values. All are welcome to visit our store and will be greeted by our friendly staff! Customer service is our cornerstone. It is our mission to make sure every customer leaves with a pleasurable experience and something they can call their own!
Founded in 2008 by Philip Lipschutz.
About FC Cincinnati
FC Cincinnati are a professional soccer team that play in Major League Soccer, having entered the league as its 24th team in 2019. The club’s wide and diverse ownership group is led by controlling owner Carl H. Lindner III, as well as managing owners Meg Whitman, Scott Farmer, and George Joseph. Originally founded in 2015 by Lindner III and current president Jeff Berding, FCC played in the second-division United Soccer League (USL) from 2016 to 2018 before moving to MLS. Follow the team on social media on Twitter, Instagram, Facebook or YouTube, or visit the club’s official website: fccincinnati.com.