The FC Cincinnati Foundation aims to improve the lives of children in the Greater Cincinnati area through the game of soccer. The Foundation’s mission is accomplishment primarily through five key programs: School Club Ambassador, Mini Soccer Pitch Builds, West End Pride and Learning Is Cool. These programs help promote and encourage strong academic performance, and serve as catalysts to reinforce character values and improved health. The Foundation also serves as FC Cincinnati’s philanthropic arm, making donations and investments to Cincinnati-area organizations that have similar goals and ambitions for the area’s youth.